I'm actually quite impressed by the latest crop of in store magazines. Sure, they're not going to be winning any Nobel prizes but they're very well designed, there are some good editorials and even the odd interesting article. And they're free. This is solid content and design for nothing. They are completely on brand and, I think, such a smart way to advertise and connect with your consumers.
Highlights of the latest COS and Topshop mags: the Inspiring Art of Collecting, Willy Vanderperre shot editorial, mood boards, make up tutorials, sneak peaks, an intriguing interview with the grandparents behind i-D. I haven't read an i-D in years, I clearly need to pick one up because Terry and Tricia Jones sound right up my street - sensible, thoughtful, enthusiastic people. Very interesting.
Do pick these up if you get a chance. The Monki magazine is cute too. I'm not sure who else is doing them - any recommendations?